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IKEA

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CLIENT: IKEA

INSIGHT: THERE ARE 320,000 HOMELESS PEOPLE IN THE UK, AND TWICE AS MANY ABANDONED HOMES

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SOLUTION:  USE IKEA TO SOLVE THIS PROBLEM

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ROLE: CREATIVE / ART DIRECTION / GRAPHIC DESIGNER

THE CALL TO ACTION

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Because the Government and councils own a lot of abandoned buildings, Ikea and Shelter would place a giant doormat on Parliaments front door, urging them to stop stepping over the issue and release the abandoned homes.

HOW IT WORKS

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Printed onto IKEA delivery boxes.

Placed outside of abandoned homes Ikea want to turn into a home.

WHEN YOU BUY A PRODUCT AT IKEA, IKEA DONATES THE SAME PRODUCT TO ONE OF THE ABANDONED HOMES.

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DIGITAL

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The abandoned homes will be showcased on Rightmove.

The abandoned homes with the most likes will get done up by IKEA.

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