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THE BRITISH ARMY
CLIENT: THE BRITISH ARMY
INSIGHT: STEREOTYPES FORM BETWEEN THE AGES OF 5-7
SOLUTION: USE THE BRITISH ARMY TO HELP BREAK STEREOTYPES FOR FUTURE GENERATIONS
ROLE: CREATIVE / ART DIRECTION / GRAPHIC DESIGNER
DIGITAL
SMYTHS TOY STORES WOULD SELL MINIATURE FIGURES WITH A RANGE OF ABILITIES, GENDERS AND ETHNICITIES.
INTERNAL
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