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THE BRITISH ARMY 

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CLIENT: THE BRITISH ARMY

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INSIGHT: STEREOTYPES FORM BETWEEN THE AGES OF 5-7

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SOLUTION:  USE THE BRITISH ARMY TO HELP BREAK STEREOTYPES FOR FUTURE GENERATIONS

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ROLE: CREATIVE / ART DIRECTION / GRAPHIC DESIGNER

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DIGITAL

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SMYTHS TOY STORES WOULD SELL MINIATURE FIGURES WITH A RANGE OF ABILITIES, GENDERS AND ETHNICITIES.

INTERNAL

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